Video Testimonial Sample link

In support of my previous post, I am listing one of the best video testimonials we came across recently -http://www.peddie.org/InteractiveTour/index.html.

You can click around and see a video of all people involved in producing this testimonial.
I'm not saying that all schools or businesses should take this road of a supper extensive video, but if you can post some impressions from your customers and students, parents and faculty, you will be in a very good shape.

Student and faculty testimonials

In many cases, colleges and universities forget to bank on a very precious asset - their current students and alumni.

My top advice (and most simple tactic): collect testimonials from students and graduates (even from prospects) as well as from faculty and staff and use them in print materials and in web content (web site, landing pages, email ads, etc.)

This tactic is not only fun to implement but is also FREE - and who doesn't like the sound of that word?

So, dust off your video camera and get to work - the quality doesn't have to be studio-like and you don't need to process it or enhance it. The standards today have lowered considerably when it comes to video testimonials posted on the Web.

All it matters is the message and the emotion it transmits - happy students talking about their experience, success and dreams it's all you need.
L:D

Marketing with Web 2.0

Web 2.0 for Online Degree Programs Marketing
I am opening this post to anybody involved in higher education who is wondering how the Web (and Web 2.o) can be used in increasing enrollments. Post your question here.

My UTube Video

This past weekend I did something new. After 25 years of performing on various stages throughout the world, I finally have recorded one of my favorite songs and my good friend Vanja Buric, who is a great musician and computer geek, posted it on YouTube.

I like new stuff, and I'm trully tickled that somebody took the time to capture a singing moment.
This video (http://www.youtube.com/watch?v=Bs6FZtAPCMY) is not processed, the song was recorded in one take, but that's what I like about it - nothing prearranged.
LD

First Post

Hello MyWorld!
This is my very first posting on my very first attempt to a personal blog. I have many things to say, many things to share and way many things to learn.
I hope that in this section we can exchange information about marketing in any industry, but especially in the higher education landscape, since my specialty is college marketing.
later,
LD