Makedonsko Devojce
For those who have not listened yet to my second YouTube song, here it is:
http://www.youtube.com/watch?v=5isNjew_RF0
Vanja Buric plays guitar (rythm and electric)
I sing main and second voice.
The song is in Makedonian language, which I know from years ago.
The processing is minimum to none, but I like it! we had good feedback from Sarajevo, Bosnia and from Makedonia.
I hope you will enjoy our song as much as we enjoyed putting it together!
Laura :D
Friday, June 19, 2009
Tuesday, February 10, 2009
Video Testimonials
Another good sample of video testimonials comes from a design institute (RISD) Web viewbook. The tone, attitude and the overall feel of the message (and the way they are directed/ produced) is great - positive, natural, honest.
Students and faculty can easily produce this type of testimonials - a little preparation goes a long way: prepare few main ideas, or if necessary write a brief script for the subject; set up the recording in a quite room, in the cafeteria, outside in front of the school, or anywhere else as appropriate.
Be aware of those "negative" sounds and images, such as screaming in the background, loud trains going by, loud church bells, people fighting or cussing around the subject, etc. (you get the idea...).
Emphasize the main benefits of the program/product/service, share personal impressions and invite the prospects to make the step forward and apply/enroll/make the purchase.
http://www.risd.edu/undergraduate/Default.aspx (click on View Videos)
If you have other samples worth sharing, please post.
L:D
Students and faculty can easily produce this type of testimonials - a little preparation goes a long way: prepare few main ideas, or if necessary write a brief script for the subject; set up the recording in a quite room, in the cafeteria, outside in front of the school, or anywhere else as appropriate.
Be aware of those "negative" sounds and images, such as screaming in the background, loud trains going by, loud church bells, people fighting or cussing around the subject, etc. (you get the idea...).
Emphasize the main benefits of the program/product/service, share personal impressions and invite the prospects to make the step forward and apply/enroll/make the purchase.
http://www.risd.edu/undergraduate/Default.aspx (click on View Videos)
If you have other samples worth sharing, please post.
L:D
Monday, January 26, 2009
Video Testimonial Sample link
In support of my previous post, I am listing one of the best video testimonials we came across recently -http://www.peddie.org/InteractiveTour/index.html.
You can click around and see a video of all people involved in producing this testimonial.
I'm not saying that all schools or businesses should take this road of a supper extensive video, but if you can post some impressions from your customers and students, parents and faculty, you will be in a very good shape.
You can click around and see a video of all people involved in producing this testimonial.
I'm not saying that all schools or businesses should take this road of a supper extensive video, but if you can post some impressions from your customers and students, parents and faculty, you will be in a very good shape.
Tuesday, January 20, 2009
Student and faculty testimonials
In many cases, colleges and universities forget to bank on a very precious asset - their current students and alumni.
My top advice (and most simple tactic): collect testimonials from students and graduates (even from prospects) as well as from faculty and staff and use them in print materials and in web content (web site, landing pages, email ads, etc.)
This tactic is not only fun to implement but is also FREE - and who doesn't like the sound of that word?
So, dust off your video camera and get to work - the quality doesn't have to be studio-like and you don't need to process it or enhance it. The standards today have lowered considerably when it comes to video testimonials posted on the Web.
All it matters is the message and the emotion it transmits - happy students talking about their experience, success and dreams it's all you need.
L:D
My top advice (and most simple tactic): collect testimonials from students and graduates (even from prospects) as well as from faculty and staff and use them in print materials and in web content (web site, landing pages, email ads, etc.)
This tactic is not only fun to implement but is also FREE - and who doesn't like the sound of that word?
So, dust off your video camera and get to work - the quality doesn't have to be studio-like and you don't need to process it or enhance it. The standards today have lowered considerably when it comes to video testimonials posted on the Web.
All it matters is the message and the emotion it transmits - happy students talking about their experience, success and dreams it's all you need.
L:D
Marketing with Web 2.0
Web 2.0 for Online Degree Programs Marketing
I am opening this post to anybody involved in higher education who is wondering how the Web (and Web 2.o) can be used in increasing enrollments. Post your question here.
I am opening this post to anybody involved in higher education who is wondering how the Web (and Web 2.o) can be used in increasing enrollments. Post your question here.
Thursday, January 8, 2009
My UTube Video
This past weekend I did something new. After 25 years of performing on various stages throughout the world, I finally have recorded one of my favorite songs and my good friend Vanja Buric, who is a great musician and computer geek, posted it on YouTube.
I like new stuff, and I'm trully tickled that somebody took the time to capture a singing moment.
This video (http://www.youtube.com/watch?v=Bs6FZtAPCMY) is not processed, the song was recorded in one take, but that's what I like about it - nothing prearranged.
LD
I like new stuff, and I'm trully tickled that somebody took the time to capture a singing moment.
This video (http://www.youtube.com/watch?v=Bs6FZtAPCMY) is not processed, the song was recorded in one take, but that's what I like about it - nothing prearranged.
LD
First Post
Hello MyWorld!
This is my very first posting on my very first attempt to a personal blog. I have many things to say, many things to share and way many things to learn.
I hope that in this section we can exchange information about marketing in any industry, but especially in the higher education landscape, since my specialty is college marketing.
later,
LD
This is my very first posting on my very first attempt to a personal blog. I have many things to say, many things to share and way many things to learn.
I hope that in this section we can exchange information about marketing in any industry, but especially in the higher education landscape, since my specialty is college marketing.
later,
LD
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