In many cases, colleges and universities forget to bank on a very precious asset - their current students and alumni.
My top advice (and most simple tactic): collect testimonials from students and graduates (even from prospects) as well as from faculty and staff and use them in print materials and in web content (web site, landing pages, email ads, etc.)
This tactic is not only fun to implement but is also FREE - and who doesn't like the sound of that word?
So, dust off your video camera and get to work - the quality doesn't have to be studio-like and you don't need to process it or enhance it. The standards today have lowered considerably when it comes to video testimonials posted on the Web.
All it matters is the message and the emotion it transmits - happy students talking about their experience, success and dreams it's all you need.
L:D
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