Another good sample of video testimonials comes from a design institute (RISD) Web viewbook. The tone, attitude and the overall feel of the message (and the way they are directed/ produced) is great - positive, natural, honest.
Students and faculty can easily produce this type of testimonials - a little preparation goes a long way: prepare few main ideas, or if necessary write a brief script for the subject; set up the recording in a quite room, in the cafeteria, outside in front of the school, or anywhere else as appropriate.
Be aware of those "negative" sounds and images, such as screaming in the background, loud trains going by, loud church bells, people fighting or cussing around the subject, etc. (you get the idea...).
Emphasize the main benefits of the program/product/service, share personal impressions and invite the prospects to make the step forward and apply/enroll/make the purchase.
http://www.risd.edu/undergraduate/Default.aspx (click on View Videos)
If you have other samples worth sharing, please post.
L:D
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